{"id":74,"date":"2024-08-22T20:46:06","date_gmt":"2024-08-22T20:46:06","guid":{"rendered":"https:\/\/iims.uthscsa.edu\/redes\/?p=74"},"modified":"2024-08-26T14:59:53","modified_gmt":"2024-08-26T14:59:53","slug":"redes-cancer-campaign-features-new-psa-series","status":"publish","type":"post","link":"https:\/\/iims.uthscsa.edu\/redesenaccion\/2024\/08\/22\/redes-cancer-campaign-features-new-psa-series\/","title":{"rendered":"Redes Cancer Campaign Features New PSA Series"},"content":{"rendered":"<p><strong>December 11, 2008.<\/strong><\/p>\n<p>Set for launch in early 2009, a national <em>Redes En Acci\u00f3n<\/em> public awareness campaign will encourage Latinos to learn more about how they can protect themselves from cancer.<\/p>\n<p>Six new PSAs (public service announcements) \u2013 produced by <em>Redes En Acci\u00f3n<\/em> in both Spanish and English \u2013 will be disseminated to television stations across the country. The PSAs and accompanying print materials are being developed in partnership with the National Cancer Institute\u2019s Cancer Information Service (CIS).<\/p>\n<div style=\"float: right;\">\n<p><img decoding=\"async\" src=\"https:\/\/redesenaccion.com\/wpcontent\/uploads\/sites\/25\/2024\/08\/item20081211.jpg\" \/><\/p>\n<h5>Scene from PSAs promoting cancer screening<br \/>\namong Latinos<\/h5>\n<\/div>\n<p>\u201cEducating the Latino community about cancer is a major facet of the <em>Redes En Acci\u00f3n<\/em> mission,\u201d said Amelie G. Ramirez, DrPH, <em>Redes<\/em> Principal Investigator. \u201cThese PSAs will help raise awareness by showing how we can all learn more and take action to protect ourselves and our families from this disease.\u201d<\/p>\n<p>Specifically, the 30-second TV spots encourage people to learn more about screening tests available for breast, cervical and colorectal cancers by calling the CIS toll-free telephone number (1-800-4CANCER). In addition, one of the PSAs focuses on the vaccine that can be taken beginning at age 9 to protect Latinas from the human papillomavirus (HPV), which causes cervical cancer.<\/p>\n<p>The public education campaign addresses priority cancers and cancer issues facing the Latino population, as outlined in the Latino Cancer Report. The report, which was produced by <em>Redes En Acci\u00f3n<\/em>, found that access to care (and screening) was the number one issue and that the most important cancer sites with regard to Latinos are breast, cervical and lung cancers.<\/p>\n<p>By topic, the PSAs focus on:<\/p>\n<ul>\n<li>Breast cancer \u2013 one promoting regular mammograms for women 40 and older, and a second PSA developed for younger Latina women with a strong family history of breast cancer<\/li>\n<li>Cervical cancer \u2013 one PSA promoting Pap tests and another discussing the HPV vaccine<\/li>\n<li>Colorectal cancer \u2013 two PSAs raising awareness of the test for colorectal cancer \u2013 one TV spot specifically for men and the other for women<\/li>\n<\/ul>\n<p>This is the second national mass media campaign developed by <em>Redes En Acci\u00f3n<\/em> raising awareness of Latino cancer health issues. In 2001, under the Special Populations Networks initiative of NCI, <em>Redes En Acci\u00f3n<\/em> produced a series of PSAs promoting Latino clinical trial participation.<\/p>\n<p>The bilingual PSAs, which were distributed to hundreds of Spanish- and English-language television and radio stations throughout the United States, won Telly Awards for their high quality. The spots are still airing on stations in some cities and have even found new venues in Puerto Rico and elsewhere.<\/p>\n<p>As in the 2001 campaign, the new PSAs are culturally appropriate and rely on the knowledge and talents of a team of experts. Before final production, the PSAs were pre-tested by a representative sample of the target audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>December 11, 2008. Set for launch in early 2009, a national Redes En Acci\u00f3n public awareness campaign will encourage Latinos to learn more about how they can protect themselves from cancer. Six new PSAs (public service announcements) \u2013 produced by Redes En Acci\u00f3n in both Spanish and English \u2013 will be disseminated to television stations [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-74","post","type-post","status-publish","format-standard","hentry","category-24"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Redes Cancer Campaign Features New PSA Series - Redes en Acci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iims.uthscsa.edu\/redesenaccion\/2024\/08\/22\/redes-cancer-campaign-features-new-psa-series\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redes Cancer Campaign Features New PSA Series - Redes en Acci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"December 11, 2008. 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